Maximising GLA in commercial properties is always a challenge for leasing executives, particularly when refurbishing an existing site. It is equally as important to activate all areas to increase circulation and maximise sales opportunities for all retailers. Reducing dead spaces and filling difficult spaces can provide a connection across all retail, food and leisure, bringing a precinct to life. Dark disconnected corners, under stairs and escalators, carpark entrances, secondary entrances and exits can be given a new lease of life by designing and curating unique food and retail tenancies showcasing alluring concepts.
Casual lease kiosks or pop up options create variety and excitement showcasing new to market products that often transfer to permanent retail lease opportunities. Developing external clusters of food or retail trucks and pop-up stalls can provide additional promotional marketing events to attract a target audience. This externalisation of food and retail brings the offer out to the community.
The strategic distribution of retail concepts on the external facade can allow retailers to trade across a wider day segment, and food with custom designed external seating areas provides an active and welcoming statement. The distribution, layout and junta position of retail and food tenancies, if carefully aligned to the demographic shopper profile, can have a positive impact on sales and utilisation. This requires the development of a leasing strategy to create well defined precincts or cluster targeted at specific user groups.